shebangsbillions
marketr:

Case Study: Samsung Camera on Tumblr
“The idea was to really let the pictures do all the convincing. What we needed to build was an environment that people could access and share the images from.” - Wayne Deakin, Executive Creative Director Jam @ The Engine Group
Challenge: Build a destination to showcase the capabilities of the GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. 
Approach: The blog became a hub for Samsung’s content, which used Tumblr’s API to push images to Twitter, Facebook, and Pinterest. The API also allowed users to vote for their favorite images by sharing them with friends on any network. 
11 of the best photos were promoted on Radar, boosting traffic and engagement over a two month period.  
Results: Samsung’s Sponsored Posts demonstrated the longevity of content on Tumblr. This photo, taken in Amsterdam, saw a 43% increase in organic Notes and a 70% increase in earned impressions in the 60 days following its two-day run. On average, the Sponsored Posts earned 11k notes each.
"Life’s a Photo has helped shift a lot of people towards the Samsung GALAXY Camera brand… The bespoke Tumblr site combined with the online films, ads, Twitter, and Instagram work has already helped to create positive buzz around the brand." - Wayne Deakin, Executive Creative Director, Jam @ The Engine Group
Photo credit: Dirk Bakker

marketr:

Case Study: Samsung Camera on Tumblr

“The idea was to really let the pictures do all the convincing. What we needed to build was an environment that people could access and share the images from.” - Wayne Deakin, Executive Creative Director Jam @ The Engine Group

Challenge: Build a destination to showcase the capabilities of the GALAXY Camera and generate buzz among photographers and tech fans on four major social networks.

Approach: The blog became a hub for Samsung’s content, which used Tumblr’s API to push images to Twitter, Facebook, and Pinterest. The API also allowed users to vote for their favorite images by sharing them with friends on any network.

11 of the best photos were promoted on Radar, boosting traffic and engagement over a two month period.  

Results: Samsung’s Sponsored Posts demonstrated the longevity of content on Tumblr. This photo, taken in Amsterdam, saw a 43% increase in organic Notes and a 70% increase in earned impressions in the 60 days following its two-day run. On average, the Sponsored Posts earned 11k notes each.

"Life’s a Photo has helped shift a lot of people towards the Samsung GALAXY Camera brand… The bespoke Tumblr site combined with the online films, ads, Twitter, and Instagram work has already helped to create positive buzz around the brand." - Wayne Deakin, Executive Creative Director, Jam @ The Engine Group

Photo credit: Dirk Bakker

shebangsbillions

crowtimes asked:

Hey Lazy. Do you believe if you do good for others first life will end up doing good things for you in exchange?

lazyyogi answered:

I don’t see how that would be possible. How do you define good? By what means is it quantified and then returned to you? Who is to oversee such a process? It just doesn’t make sense to me. 

We are always free to do whatever we want, but we are not entitled to any result or lack of consequence. Life will happen the way it is going to happen. My father was a doctor who had saved the lives of countless children and then he died at an early age from skin cancer after already being left as a paraplegic from a bicycle accident five years earlier. 

After that I didn’t expect a sense of human-minded justice from this world. As Lao Tzu put it, “Nature is not human hearted.” It’s important not to fixate on the story of the creature and thus forget the harmony of the forest.

This does not mean we should not behave in accordance with what we know to be best. One who sees through the human hallucination has nothing but loving compassion for all things. 

We do good for others not because we want or expect something but because it is a natural movement for peaceful loving happiness to share itself without restraint. 

Namaste